by Michael McGrath
Subliminal messages are suggestions given at a level of
awareness that is designed to affect the subconscious mind while totally
bypassing the conscious, rational thinking mind.
Subliminal messages can be visual or auditory in nature and
are designed to stimulate a response from the subconscious mind so that it
affects the thinking processes and decisions that we make consciously. It is
thought that they can have either a negative or positive influence on the
decisions of the person in contact with them and are believed to heavily
influence thoughts, beliefs, feelings and most importantly actions!
We can trace the word subliminal back to its latin origins. Sub in latin means below and liminal is taken from the latin
word limen which means threshold. So, subliminal
messages are suggestions that are received below the level of threshold.
They came to the attention of the general public in the
middle of the last century. Back in 1957 a researcher named James Vicary conducted a highly controversial experiment in a
local movie theater. The words popcorn and coca cola were flashed during a
movie for just a fraction of a second each. Vicary
claimed that this sequence of subliminal messages resulted in a large increase
of sales for both products. Vicary's experiment
created hot debate amongst scientific experts.
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The resulting press attention led to the banning of
subliminal messages by several countries, including the USA
and UK.
However, Vicary later admitted that he falsified the
data and results from the experiment. This brought the effectiveness of them
into question something that has been aggravated because the Vicary experiment has never been duplicated successfully by
anyone else. In fact, many people believe Vicary did
not even carry out the experiment at all!
Therefore a majority of people, within the scientific
community, concluded that subliminal messages have no affect on the brain and
do not enter our awareness at all.
In recent years, however, there have been a few high profile
studies carried out by experienced researchers that have found subliminal
messages to be much more effective than we have been led to believe. For
instance a highly respected scientific researcher, named Bahador
Bahrami, at Institute
of Cognitive Neuroscience University College London
discovered these kind of suggestions do grab the
attention of the brain!
In fact there is a growing number of studies, and mounting
evidence, to suggest that they do affect us at a deep level of mind.
In 1958 a book by Wilson Bryan Key called Subliminal
Seduction made claims that subliminal techniques were widely used in
advertising. If you take a look at YouTube you will
clearly see many examples of subliminal messages still being widely used in
advertising today!
Subliminal messages, when used in marketing and advertising,
can be seen (when pointed out) to take the form of images. However, in personal
development and self improvement programs these messages are usually auditory
in nature. The suggestions are recorded at an audible (you can hear it) volume
but become imperceptible when another track, such as music or ocean waves, is
added to the recording. This is known as masking.
In some cases they are added to the recording so that one
message enters one ear and another message enters the other ear. This technique
is called stereo confusion and is popular in many self improvement and
hypnotherapy recordings.
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On occasions they are also presented backwards which is
known as back-masking. However this technique is controversial and even many
devout advocates of subliminal technology doubt its effectiveness. However,
many people think this approach is the most powerful of all because it
completes eliminates the chance that the consciou smind will hear the messages. this
leaves the powerful subconscious to hear and decipher the back playing
suggestions. While the conscious mind is listening to the music or sounds on
the track the subconscious is free to decode the backward suggestions.
I have altered aspects of my own personality and made many
leaps forward in my personal development through the use of subliminal
technologies. I therefore believe very strongly in their ability to create deep
change.
However, as with everything we are told in life, there is
only really one way to get a clear view of whether subliminal messages are
effective and that is through experience! The only way you will know for sure
is if you try them.
ABOUT THE AUTHOR:
If you would like to learn more about subliminal programming
and read free reviews of the best recordings and custom ones available go to
Subliminal Messages. If you are interested in reading about the effectiveness
of a very powerful subliminal messages program which allows you to create your
own read the review at Subliminal.
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