Inside Pat Robertson's Media Machine
by Alec Foege
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Reviews
From Booklist , 09/15/96
Foege, a contributing editor to Rolling Stone, casts an eye on
televangelist and media mogul Pat Robertson, but he doesn't cast as
many stones as one might expect. In some ways, Foege is downright
admiring of Robertson, who started with one small television station and
built an empire. By using his Christian Broadcasting Network and the
Family Channel, Robertson has become an ever more powerful shaper of
modern society, and Foege uses this surprising focus to develop an
interesting new take on his subject. Foege's writing style is eminently
readable and often wry, if a little rambling. His description of a Pat
Robertson roast, hosted by Larry King, of all people, is utterly delicious.
Yet the book's message, spelled out at the conclusion, is serious: don't
stereotype those you disagree with; regard people who call themselves
outsiders with healthy suspicion; gather news from a variety of sources;
embrace technology--if you don't, someone else will. Ilene Cooper
Synopsis
An exploration of the entire corporate puzzle describes how Pat
Robertson assembled his empire, how the segments work together to
achieve goals that are measured by both fiscal and political bottom lines,
and the infrastructure on which the whole operation is riding. 50,000 first
printing. $75,000 ad/promo.
Synopsis
The Empire God Built looks beyond the politics of Robertson's
achievement to chronicle his masterful creation of a media empire that
blends both financial benefit and unprecedented political power. Alec
Foege pieces together the entire corporate puzzle. He shows how
Robertson assembled empire and explores how all of the segments work
together to achieve ambitious goals. National ads/media.